Jimmy Page Loved His Quaaludes, Check Out His “RORER 714” Shirt

Original Story posted by Raul Rossell on feelnumb.com

Check out Jimmy Page supporting his probable favorite prescription drug of the moment by wearing a Quaalude, Rorer 714 shirt.

The photo was taken in early 1977 during a Led Zeppelin rehearsal at Manticore Studios in Fulham in preparation for their upcoming tour.

Quaalude (Methaqualone) in the United States was originally manufactured in 1965 by the Fort Washington, Pennsylvania, based pharmaceutical firm William H. Rorer Inc. Here’s the packaging and the pill…

The “Ludes” popularity peaked in the early 1970s as a hypnotic, for the treatment of insomnia, and as a sedative and muscle relaxant. The rights to Quaalude were held by the JB Roerig Company division of Pfizer, before the drug was discontinued in the United States in 1985, mainly due to its psychological addictiveness and recreational use.

Tommy Chong also rock the shirt in the movie Cheech & Chong “Up In Smoke“.

Keith Moon also had the shirt but I have not found a photo of him wearing it yet.